The last line of WordPress’s company description reads “We’d love to become your home on the web.” Well, that’s precisely what WordPress is all about.

It’s an open-source online publishing platform that facilitates the development of websites, personal blogs, and applications. As of 2021, WordPress remains a dominant entity empowering over 30% of the web.

The publishing of 41.7 million posts each month is a testimony to the platform’s prominence and high-end accessibility. These numbers are further decorated because almost 409 million different users traverse through the websites built on WordPress every month. For that reason, WordPress is regarded as the all-in-one platform/tool/software for:

  1. Website creation
  2. Content publishing, and
  3. Content promotion on the search engines.

Wordpress graphic - Simple Brackets

Why is WordPress so Popular?

While there are many automated website building options, WordPress remains one of the go-to choices of WordPress developers and newbies alike. This inclination can be partially attributed to the brand name as WordPress is one of the oldest CMSs (Content Management Systems).

However, the majority is inclined towards using WordPress because of the following reasons:

1. WordPress is Free

If you’re to build your website, you just need to buy the domain and the associated WordPress hosting. Apart from that, WordPress is Mostly free.

Mostly? Developing a website using a theme or through customisations is free on WordPress, although there are several premium features that one can add on — entirely depends on the requirements.

2. WordPress Caters to Different Needs

WordPress is a great option for tailoring the website according to the needs of the user. For instance, if one desires to begin a personal blog, he or she can simply choose a theme and proceed with it.

Alternatively, an organisation can leverage WordPress to its utmost potential by hiring experienced WordPress developers skilled at using the platform. This means that WordPress complies with whatever strategy a user wants to implement.

3. WordPress Favours the Search Engine

The game is about ranking high on Google — it always has been. Favourably, WordPress ensures that publishing is SEO friendly. It does so by allowing the website owner to take care of the on-page SEO aspects.

Consider this; when you write an article on WordPress, the Yoast SEO plugin helps optimise the content for the search engine by generating scores and recommending improvements.

4. Themes and Plugins

No other facets are more popular than in-built themes and plugins. While the former can be customised to enhance the user experience, the latter makes the managing of the websites seamless. Various companies, including WordPress itself, develop WordPress plugins — some of them are free of cost while others charge a nominal fee for the purchase as per the value attached.

5. WordPress is Secure

With cyber-crimes soaring all-time high after COVID-19, site security issues are being discussed everywhere. WordPress, in this case, acts as a more than fruitful solution to the site security problems as it facilitates the adoption of SSL and HTTPS, helps enable WAF (Web Application Firewall) and promotes security plugins.

Altogether, WordPress is a quality software to consider for website development — personal blog, small website or eCommerce websites.