User Experience (UX), in concrete terms, can be defined as the attitude of an individual towards a product or a service. ISO 9241, which covers the theory about human-computer interaction, holds an individual’s perception and the resulting emotion after using a product or service as integral to the subject of user experience.

Note that ISO explores three facets in the context of user experience:

  1. The System
  2. The User
  3. The Context of Use

Here, the system can be anything — website/application/software — anything that facilitates interfacing.

The brand (software owner) becomes responsible for driving the user experience. That’s precisely where the user experience design or the UX Design comes into the picture.

UX- history-infographic-by-Simple-Brackets-Base

What is UX Design?

The concept of UX Design is as simple as sipping the morning tea and as sophisticated as unearthing quantum mechanics.

Reason? Well, the design is subjective. The improvements in it can be endless, with every perception contributing something unique.

However, to put it straight, the UX Design can be defined as the process of developing an interface that caters to the interests of the target audience.

And so, the UX Design covers:

  1. Identification of the buyer persona
  2. Recognising the environment that influences the user
  3. Mapping the customer journey
  4. Brainstorming the appropriate design for the interface
  5. Implementing an actionable and interactive design
  6. Evaluating the design through:
    1. a. Usability Reports
    2. b. Analytic Reports

Why is UX Design important?

It is clear that UX Design is formulated in a way that is capable of catching the attention of the user. However, the question is — Why is so much investment being made into bringing out a perfect design for the users.

There are two explanations for this:
1. Competition – Almost every field has n number of brands challenging each other’s products and services. This reduces the time that a user spends assessing the same, and therefore, the brands need to ensure that the visual stability of their front end is kept intact.

2. Search Engine – Google, in particular, lays explicit emphasis on a user’s experience on the websites. Naturally, Google wants the top results to show up at the first search engine results page (SERP). For that, only the sites that add value to the user maintain their position high up the ladder.

What is the future of UX Design?

UX Design was a buzz phrase back in June 2012. It was a buzz phrase in 2020, and it will remain a buzz phrase until search engines stop ruling the Internet. And that, will never happen.

The field requires sheer commitment, innovation and creativity. With all the value it adds to the user conversion and retention pipeline, the future of UX Design remains as bright as fair sunshine.