Inbound links or backlinks are links from different sites pointing back to your website. The number of backlinks is considered a top ranking factor in Google’s algorithm. Why? These sites referring to your website give proof that your site is valuable or useful enough for searchers. The search engine crawlers will find their way to your website through these URLs found on different sites. But are links from almost any website useful? Not really. The links generated must be from credible and genuine websites with a well-developed audience to improve the chances of being noticed. This will improve your worth, thereby improving ranking on SERPs. Having high-quality backlinks will definitely add up to your SEO.

Generating high-quality backlinks

Firstly, you need to target sites with useful content that users are interested in. Content plays an important role in determining the value of a site. Next, the site uses anchor text to give its users a clear idea of where they will be redirected to. This will improve your chances of being clicked since they are already aware of where they are headed. Try considering sites with different areas of what your website is all about. For example, if your site is about digital marketing, links from sites related to SEO, blogging, etc. will help.

Stop focusing on quantity

New website owners often make this mistake of focusing on the number of backlinks. More than the number, the sources of these backlinks matter. If you have a large number of backlinks from untrusted sources then you cannot expect your site to grow. Google analyzes the sources to ensure the site is credible. Having a few backlinks from trusted sources is much better than tons from untrusted ones. One important area of focus should be the competitors’ backlinks. The websites linking back to your top competitors’ site should always be your focus. Also, the sites linking back to you must be in the game for long enough to be considered credible. The newly developed websites aren’t as authoritative as the ones that have been there for a while.