Almost every business nowadays requires a solid website to attract customers or act as an online marketplace for times when people may not shop in regular stores, such as the current situation with a global pandemic. The first thing that a person does when they’re interested in a certain service or a product, is searching the Internet for a website to find some more useful information on what they’re about to spend their money on.

It’s pretty much undeniable that those businesses that have their own fully functional website are going to be a lot more successful than those who operate in an old-fashion way with no presence on the Internet. Therefore, we encourage every business owner to take a further look and putting the required effort into building a professional website, and if you’re not sure how to do this, worry not, because today we are here to help with just that.

Currently, there are many ways to build a website, and obviously, some have to be better than others. Today we will focus on WordPress, a tool that’s responsible for over 30% of all websites around the world. That is huge!

Let’s look at why WordPress CMS could be the best choice for your business.

WordPress user

What is WordPress?

WordPress is a website building platform, a Content Management System (CMS).  WordPress offers many services, some of them are free and some of them paid. You can download and use WordPress anytime you want, and you can modify all of its files based on your needs. You can do this because WordPress is open-source software, and this gives you complete freedom on how you would like to use WordPress unlike most platforms available today.

WordPress first started as a blogging platform in 2003, and over the years it has come a long way. WordPress is far more capable now, and you can build almost any type of website on it. Catalogue sites, a Social Network,  Community forum, eLearning, eCommerce websites, WordPress can handle any website you through at it. This is exactly why WordPress is the most popular platform in the world, and it powers over 30% of the websites on the World Wide Web.

WordPress facts from 2019 are quite Impressive:

  • WordPress Dominates 76.4% of CMS Market.
  • WordPress is used by Governments all over the world.
  • WordPress is a Multi-Billion Dollar Economy.
  • 14.7% of the World’s Top 100 websites are powered by WordPress.
  • Over 500 new sites are created daily just on WordPress.org.
  • Curious for more? Check this out Facts About WordPress.

Why WordPress website could a great choice for your business?

WordPress is used by a massive number of companies and professionals around the world, and this alone brings so many benefits. The more people use something, the more resources available for you to benefit from.

You are not restricted to work with one company.

As we mentioned earlier that WordPress is used by a huge number of companies around the world you will always have a choice with whom you want to work with. You can hardly say this about most of the other platforms around.

You are always in control

Even when you got your website custom developed by WordPress professionals, you are still free to use the massive library of plugins that WordPress offers. There are more than 50,000 free plugins at your fingertips to add additional functionality to your custom WordPress website.

Great User Experience

WordPress is a great CMS with a very user-friendly user interface. It can be kept to a very minimal, so the UI is very simple to use when you are trying to stay away from all the complexity. On the other hand, you can also build really complex websites on it and this is all because of its open-source nature. There are hundreds of user experience plugins available to help you improve the user experience on your website for yourself and for your customers.

Search Engine Optimisation

WordPress makes it super easy for you to connect to all your social networks without you even needing to touch the source code. Working on your website’s search engine optimisation has never been so easy with so many amazing SEO plugins. We recommend you use a plugin called Yoast SEO; it is a great SEO tool. It is super easy to use and integrates into the whole CMS seamlessly. Yoast breaks down all SEO recommendations into an easy to follow list, which you can check each off one at a time to improve your website SEO. Check out our Easy SEO guide to get started.

You choose your hosting

Many platforms today do not give you the freedom to choose the hosting for your website. It can be very limiting because you can have a great platform, but with a bad hosting solution, you will run into performance & security issues which lead to bad user experience.

WordPress gives you the freedom to host your website on any website hosting service.

Why does it matter you ask? Let me explain.

Not all hosting services are created equal. For a start, here are some types of hosting that are available to you.

  • Cloud hosting
  • Shared hosting
  •  VPS hosting, etc

We won’t go in too much detail on hosting, but you should know that some hosting services are better than others, hence they all have a different price tag on them.

Some hosting services come with some advance features like:

  • CDN integration for faster asset delivery.
  • High security
  • Regular backups

Here at Simple Brackets, we offer a Premium WordPress Hosting Service with many advance features and we top it all with a great local support team in Auckland NZ to give you that peace of mind knowing that you can reach out to us whenever you need help.

What do I need to get started?

Before you even think about the website development, it is wise to buy a domain name for your website. A domain name is what people will be visiting to see your website. It is usually your business/brand name. Once you have bought the domain name for your new site, we are ready to proceed further.

So you have decided that WordPress is the one for you, and now you want to have a website on this platform. You have two options at this point. You can either build a website yourself by learning how to, with the help of unlimited online resources available to you for free or you can hire professional WordPress developers who can give your business website a professional look and customise the CMS according to your business needs.

WordPress: Possibilities and reliability?

One of the main reasons why WordPress is so popular these days is because it is very user friendly, and it can support a variety of websites from different niches. It means you are not restricted in any way on this platform so you can to do some amazing things with it. WordPress is not just a beginner-friendly platform, but also a great place for experts to build professional websites with serious bells and whistles.

Besides, WordPress has been around for many years now and it is only advancing over time, so you are absolutely correct in saying that WordPress is here to stay for a very long time to come. With this platform, you do not need to worry about it vanishing someday, unlike Adobe catalyst by Adobe which is reaching its end of life on March 26th 2020.

Is it the current industry standard?

Free or cheap doesn’t always mean low quality. Some people think that since WordPress is so beginner-friendly and easy to use, it cannot be the industry standard, but that’s simply not true. As we said above, there are currently millions of websites being powered by WordPress. If you are a beginner or have a proper business, we wholeheartedly recommend that you don’t skip WordPress from the list of possible options when are choosing a platform.

Conclusion

Building a website has huge importance in the corporate world, and it is a crucial thing. You as a business owner should take advantage of having an online presence if you are striving to compete with your opponents. There are many ways to build a website, but we chose to talk about WordPress this time since it’s one of the most popular platforms in 2020. We hope that our guide was helpful and that it will encourage you to look further into the opportunities that WordPress has to offer.