Search Engine Optimisation is an essential part of any marketing strategy on the web, and it is easy to forget some of the crucial steps which can have a significant impact on your on-page SEO. With that in mind, we are going to give you an easy guide which will help you improve your site’s on-page SEO.

The page title and description

It is the first thing all users see even before they land on your website, and after reading it, a user decides whether they want to visit your site.

Google search result

Here are few things to keep in mind when you are trying to come up with that perfect page title and description.

  • Keep the titles short, to the point and have the keywords in it that users are likely to use when they look for your content on the web.
  • The description should have enough information in it, so the user knows what to expect before they visit the page. It is not always easy to implement, but it would be great if your page description could spark some curiosity in the user’s mind.
  • Use keywords in title and description where ever you can but make sure you don’t overdo it, so it always has a natural tone to it.

Creating the content that your audience will value is a great way to increase your on-page SEO but improving the content that leads users to the main content is just as important. Many websites have great content, but they overlook the title and description, so they stay hidden from the user’s eye.

Make sure your site is mobile-friendly

While this seems like a necessary part for any modern website, it’s surprising to see how many sites are still using non-responsive structures.

In the first quarter of 2020, mobile devices (excluding tablets) generated 51.92% of global website traffic according to statista.

If it is not enough to get you on board with mobile-friendly sites, then you should also know that mobile-friendly websites are prioritised by search engines in the search results, and they penalise the sites which aren’t mobile-friendly.

website mobile friendly test

Optimise your website loading time

The websites that are slow to load are given less preference in search engine results. Google has already announced that this is going to play a significant role in Search Engine Optimisation. You can use Google PageSpeed Insights to see if your website needs to improve the loading times. It also suggests you exactly which steps need to be taken to resolve each performance issue. This can often be done by lowering the size of the images, graphics and any other media on your website, which you should be able to do by yourself.

Keep the keyword volume low.

Knowing how to balance the number of keywords with the volume for your publication is very important. Google might end up kicking you out or lowering your content down in their search results if you stuff up the content with the keywords. Less is more when it comes to keyword placement.

Lower your bounce rates

When people bounce out of your website too often, it is noticed by search engines. Having a high bounce rate will make your site lose rank in search engine results, which is the last you want it to happen. A bounce occurs when a visitor is on your website for only a few seconds and then leaves. The best way to get rid of this problem is to check the pages on your site with the highest bounce rates and look for ways to improve their appeal. This could mean updating the content, reformatting it or adding some graphics to make it more engaging.

Switch to HTTPS

If you notice some sites that have an HTTPS instead of a regular HTTP address, this means that they have an extra layer of security that helps keep hackers from compromising your content. Goggle has already confirmed that HTTPS does help you rank your page in their search results, so make sure you are using HTTPS everywhere on the website and it will make your site visitors and Google, happy.

Final thoughts

Improving your on-page SEO is an ongoing process. The key to achieving good results is to be persistent with adding valuable content on your website and making it easy for Search engines to find it. There is a lot more to SEO than what is explained in this article, but it is a great place to start because the steps described here will give you the most impact for your initial effort and these are very easy to implement. It is essential to be consistent with your strategies if you want to increase your website rank.