Website traffic data analytics

Google algorithm updates that rolled out over the last 5 Years!

A pre-defined set of rules govern almost all tasks on a machine. Algorithms are complex mathematical formulas that program the computer to deliver the desired outcomes. Using a set of mathematical formulas, a Google algorithm adds the relevant sites to your search page. All the searches on the…

Google analytics graph

How will pillar pages help your Google search rank?

Anyone who understands the bits and bytes of search engine optimisation (SEO) knows that it is dynamic and keeps changing. Search engines modify their algorithms so rapidly that even the best strategies need to be revamped. Consequently, as a marketer, you would need to keep pace with these changes…

Content marketing

How to Create an Effective Content Strategy for your Brand?

The advent of globalisation has shaped the new face of marketing, and the tactics of marketing have changed significantly. Today, the definition of marketing has developed creative connotations. Gone are the days when marketing was all about TV or newspaper advertisements. Content marketing rules…

Easy SEO Guide: Quick actionable steps to improve on-page SEO

Search Engine Optimisation is an essential part of any marketing strategy on the web, and it is easy to forget some of the crucial steps which can have a significant impact on your on-page SEO. With that in mind, we are going to give you an easy guide which will help you improve your site's on-page…

Client meeting

5 reasons why your website is your main marketing tool

Digital marketing has become the most powerful way for any business venture to promote their products and services. This is something that goes beyond industry boundaries or market niche limitations, and that is the reason why it has gained so much attention. Business owners can get outstanding…