eCommerce store on mobile device

10 ways to boost sales on your eCommerce website

Are you one of those eCommerce website owners who completely depend on ads for boosting sales? If yes, you are doing it wrong since there are several ways you can improve your eCommerce website and generate more traffic. Now more than ever, consumers prefer shopping online, but the major issue is…

Wordpress CMS

Is WordPress a great option for your website?

Almost every business nowadays requires a solid website to attract customers or act as an online marketplace for times when people may not shop in regular stores, such as the current situation with a global pandemic. The first thing that a person does when they're interested in a certain service or…

Website traffic data analytics

Google algorithm updates that rolled out over the last 5 Years!

A pre-defined set of rules govern almost all tasks on a machine. Algorithms are complex mathematical formulas that program the computer to deliver the desired outcomes. Using a set of mathematical formulas, a Google algorithm adds the relevant sites to your search page. All the searches on the…

Google analytics graph

How will pillar pages help your Google search rank?

Anyone who understands the bits and bytes of search engine optimisation (SEO) knows that it is dynamic and keeps changing. We need to update even the best strategies often because Search engines change their algorithms so rapidly. As a marketer, you would need to keep pace with these changes while…

Content marketing

How to Create an Effective Content Strategy for your Brand?

Globalisation has shaped the fresh face of marketing, and the tactics of marketing have changed significantly. Today, the definition of marketing has developed creative connotations. Gone are the days when marketing was all about TV or newspaper advertisements. Content marketing rules over the…

Easy SEO Guide: Quick actionable steps to improve on-page SEO

Search Engine Optimisation is an essential part of any marketing strategy on the web, and it is easy to forget some of the crucial steps which can have a significant impact on your on-page SEO. With that in mind, we are going to give you an easy guide that will help you improve your site's on-page…

Client meeting

5 reasons why your website is your main marketing tool

Digital marketing has become the most powerful way for any business venture to promote their products and services. This is something that goes beyond industry boundaries or market niche limitations, and that is the reason why it has gained so much attention. Business owners can get outstanding…